Facundo Puig
Product Strategy, Customer Experience & Digital Systems
- Product thinking
- Customer experience
- Digital transformation
- Strategic problem-solving
- Cross-functional alignment
About
Built around a simple idea: understand before acting.
Most organizations do not need more activity. They need more clarity.
We work with founders and leadership teams to find what is limiting growth, across brand, marketing funnel, product, systems, and operations, then turn that diagnosis into a prioritized roadmap and hands-on execution.
A senior consulting and design studio, combining strategic diagnosis with hands-on execution for growing companies navigating complexity.
The problem we kept seeing
The same pattern appeared everywhere.
Across industries, organizations, technologies, products, and business models, similar challenges appeared repeatedly. Different companies. Different goals. Different environments. Remarkably similar constraints.
Misalignment
Teams pulling in different directions without a shared view of the problem.
Complexity
More moving parts than anyone can hold in view at once.
Fragmentation
Systems, tools, and decisions that no longer connect cleanly.
Reactive execution
Constant motion that responds to symptoms instead of causes.
Unclear ownership
Important decisions that sit between roles and never quite land.
Technology without adoption
Investments that ship but never change how work actually happens.
Where this perspective comes from
Experience creates patterns.
The perspective behind Sierra Vista Studio did not emerge from a single industry, function, or discipline. It emerged from repeated exposure to complex environments where growth, technology, operations, customer experience, product strategy, and execution needed to work together.
Across industries, the specifics changed. The underlying challenges often did not.
Healthcare
SaaS & Digital Products
AI & Emerging Technology
Government & Public Services
Legal Technology
Agriculture & IoT
Media & Innovation
The industries vary. The systems vary. The patterns often repeat.
What we believe
A few beliefs shape how we work.
01
Diagnosis comes before solutions.
We understand the situation before recommending what to change. The answer should come from the evidence, not from what is easiest to sell.
02
Most problems are connected.
Strategy, operations, product, and customer experience rarely fail in isolation. Treating them separately hides the real cause.
03
Clarity creates leverage.
Once a situation is understood clearly, decisions get faster, priorities get sharper, and effort stops being wasted.
04
Implementation matters.
Insight that never reaches execution changes nothing. We stay close to the work until decisions become real outcomes.
05
Complexity should be reduced, not hidden.
Adding more activity rarely helps. The goal is to make a complex system easier to understand and to act on.
Why AMOT exists
The framework emerged from repeated patterns.
AMOT was not created as a theoretical model. It emerged from years of observing similar challenges across industries, systems, teams, products, technologies, and organizations.
AAlignment
MMap
OOptimize
TTransform
Who leads the work
Different disciplines. Shared perspective.
Complex business challenges rarely belong to a single discipline. Product decisions affect operations. Operations affect customer experience. Technology affects adoption. Strategy affects execution.
Sierra Vista Studio combines complementary perspectives to help organizations move from ambiguity to action.
Enrique Stiefkens
Product Management, Operations & Business Systems
- Operational effectiveness
- Business systems
- Process design
- Organizational coordination
- Execution planning
Manuel Mangini
Innovation, AI Adoption & Organizational Transformation
- Innovation
- Emerging technologies
- AI adoption
- Organizational readiness
- Transformation initiatives
How we work
A consulting practice built around understanding complexity.
No account managers
You work directly with the people doing the work, with no layers in between.
Complementary disciplines
Strategy, product, operations, and technology perspectives in one engagement.
Focused engagements
A limited number of clients at a time, so each gets real attention.
Execution with context
We stay close enough to the work that recommendations survive contact with reality.
Capabilities
Product Strategy
Customer Experience
Business Analysis
Operations
AI Adoption
Business Systems
Digital Transformation
Implementation Planning
These disciplines are intentionally connected. The objective is not specialization in a single function. The objective is understanding how the system works as a whole.
What we are not
What we are not.
Not
- A traditional marketing agency
- A design-only studio
- A software development shop
- A management consulting firm
- A staff augmentation company
Instead
- A strategic diagnostic partner
- A systems-thinking practice
- A transformation-focused consultancy
- A product and operations advisor
- A guide from clarity to execution
Where we help
The situations where we are most useful.
When growth slows but nobody agrees why.
When systems become harder to manage.
When technology investments are not producing results.
When customer experience and operations become disconnected.
When priorities compete for attention.
When leadership needs a clearer path forward.
The goal
Better decisions. Better execution.
The goal is not to create more reports. The goal is to help organizations understand what matters, why it matters, and what should happen next.
Sometimes that leads to implementation. Sometimes it leads to operational change. Sometimes it leads to a different strategic direction.
The outcome depends on what the system reveals.
Work with us
Need clarity before making the next move?
Whether the challenge involves growth, operations, customer experience, technology, product strategy, AI adoption, or organizational complexity, the first step is understanding the problem correctly.